Research Audit & Offer Overview

The Pillar research audit and the launch plan we take to market

Three weeks of research on Pillar's buyers, competitors, and voice, and the offer we built from it. Short on purpose: what we found, then how we take it to market.

How to read this page

Six findings first, each with how we use it. Then the offer. Every claim traces back to your calls, your account numbers, or a source we checked and can show you.

What We Learned

What we found in the research

One picture came through clearly: buyers in your market have stopped believing agency claims and only respond to proof. Here are the strongest things we found and how we use each one.

Where the leverage is

Your free live audit is one of a kind. None of the five big agencies we profiled, and not even your closest rival Echelonn, shows a prospect proof on their own screen before payment. It is the strongest opening move in the category, so the whole funnel is built around it
The loudest complaint from buyers in your market is ad platform numbers they can't trust. You fix tracking in week one and back it with plain-sheet reporting they can check against their own bank. We put that front and center
Fear of getting locked into a contract is the number one reason these buyers stall on hiring an agency. Your no-contract terms and the day-37 exit door remove that fear before it comes up, so the offer says so in plain words
Buyers keep describing the same bait and switch at the big agencies: a senior closes the sale, then a junior runs the account. With Pillar, the person who does the audit runs the account. We say that on every page
Disruptive charges 15 to 25% of ad spend, which pays the agency more as clients spend more. Your flat $3,000 removes that conflict, and reviewers notice it. The offer below makes it explicit
Your case results are the kind this market believes: Naturopathica from $20,800 to $97,900 in one month, Venus at 7.86x ROAS. Specific numbers beat every data-driven claim your competitors make, so they carry the proof in every ad and page we build

The Offer

How we take it to market

The Found-Money Run: one payment of $3,000, no contract. Five parts, in the order the buyer meets them.